Erica Is Unveiled As The New Sparkle Queen For Swarovski

Shine Shine Baby, Star Girl!

By  | Feb 06, 2021, 12:02 AM  | Fashion

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In the world of Reality TV, you have time to be in the limelight before you fade into the background of activity. It has happened time and time again when people who used to be the talk on everyone’s lips slipped into oblivion silently until no one heard a thing from them anymore.

However, there are still stars whose shining feels like fresh dew at the break of dawn: like the Star Girl.
Yesterday, Swarovski Nigeria, dealers in luxury jewellery unveiled their latest ambassador in the person of Erica Nlewedim. On Instagram and Twitter, the brand tweeted ‘meet our new sparkle queen’.


There had been a lot of anticipation for the unveiling before the day when Swarovski put up a silhouette and asked fans to guess who it could be.
This same silhouette format was used to unveil the ambassador for Star and Legend, who also turned out to be Erica.
On her page, Erica expressed her delight to be a part of the family. ‘Say hi to the new @swnigeria ambassador! I’m proud to be a #sparklequeen 
Adorned in an elegant blue dress with a while half lapel, and covered in expensive Swarovski jewellery, from head to wrists and fingers, the Star Girl smiled at her fans and perused the show glass that housed more of the jewellery.

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The brands she had been signed to earlier also sent her congratulatory messages. 
The marketing manager of the jewellery brand mentioned on his page, that the site crashed due to a large influx of people showing support for their latest ambassador. In less than 24 hours, some of the bracelets that were on sale sold out.
Erica’s latest partnership has topped trend tables across
the country for her deal with Swarovski Nigeria. They also gave discounts for people who wanted to shop using her code.
Recall that last month Erica’s fanbase, Elites trademarked her name Stargirl to protect it from abuse or unlawful usage. The piece mentioned her relationship with her fans and how they make sure any endorsement or deal she signs blows through the roof with their patronage. 
Erica was disqualified from the BBNaija house in the last edition last year, but she has remained as one of the most talked-about housemates since the show ended. She has struck deals with international brands of repute and is the face of others.
She was involved in a romance with Kiddwaya from the BBN house and they fanned the flames when the show ended, but that ship was reported to have hit the rocks following an interview which he granted and told the interviewer that he was not in a relationship.

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Following the latest partnership announcement, her management company, Upfrontandpersonalbooking commented 
'Before you say anything, Are you fine like Erica? Can you 'sparkle' like Erica? Congratulations Star Girl.

Another brand she is signed to posted 'you're not called star girl for nothing. Keep on flowing in sparkles' 
Erica recently travelled to Ghana to attend the Meet and Greet organised by Elites in Ghana. She was given a gift by a representative of the Ministry of Tourism, Arts and Culture. 
 Image credit: Instagram

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