Celebrity Owned Businesses in Naija

Their Business Is Our Business, Literally

By  | Feb 02, 2021, 08:24 PM  | Top of The

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The world of a celebrity is filled with custom made outfits, designer brands, paparazzi, expensive wine, luxury furniture, private jets. It is also ridden with controversy, scandal, sleepless nights, hidden abuse and lies.

Yet, despite the attention that they get as celebrities, the money doesnโ€™t always follow at equal speed. This piece will put the spotlight yet again on some Naija celebs and the businesses they run aside being entertainers.

Every business is an answer to a question, a solution to a problem. In a country like Nigeria with over 200 million people, you can trust that the problems abound. These stars have created enterprises that solve problems and also keep their streams of income running.

From restaurants to slimming teas, healthcare, clothing lines and luxury goods, they have leveraged on their fanbase, extensive social capital, and of course, their celebrity to take responsibility for their fortunes.

Toyin Abraham: When Toyin is not filming or promoting her original card game, sheโ€™s working on her herbal tea: Curve Slimming tea. The business was established in 2018.

Mercy Aigbe: Mercy is known for her versatility across Yoruba and English speaking films in the country. She runs Mag Diva: a fashion brand with a brick and mortar store in Lagos. She also  has a skincare line, Flawless By Mercy

Lilian Esoro: the actress is best known for her role in Clinic Matters as nurse Abigail. But she has long been elevated to higher standing for her stellar performances in other movies. She has an Abaya clothing line, a spa and skincare products all under the brand name Lioca.

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Lilian Afegbai:  Lilian was once a contestant in the reality TV show Big Brother Naija. She is an actress and producer who has gone the lingerie way. Lilianโ€™s enterprise,  Lilly's secret is focused on bikinis, lingeries and body shapers.

Mercy Johnson-Okojie: known for her presence in Nollywood as Dumebi the naughty girl, Mercy is a celeb whose career and life has been in the news since she came into the spotlight. She is passionate about weight loss and after sharing her weight loss journey, she also shared her secret and turned it to a business with Mercy Magic.

Omoni Oboli: Omoni is a director, producer, writer, and also an entrepreneur. She is the author of a book,  Lashes by Omoni and a House of Tara franchise in Warri, Delta state.

Toolz Oniru: Toolz is the director of programmes for Beat FM. She owns Sablier, a clothing brand that deals in lingerie, shapewear and dresses for women. Sablier caters to the plus-size industry and sells products for the L  to 4XL woman.

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Gbemi Olateru-Olagbegi:  is an on-air personality on radio station Beat FM, and a Youtuber. Her business brand Gbemisoke Shoes provides stylish women shoes from pumps to mules, flats and sandals. Gbemisoke was one of the brands that dressed housemates in the last edition of BBNaija season 5.

Mo Cheddah:  Mo is an artiste who ruled the 2014 airwaves turned serial entrepreneur. Her businesses range from shopping and retail, a coaching platform, and a cosmetics and skincare line.

They are not settling for a life that is less than what theyโ€™re used to, and who can blame them?  Everybody wants to be comfortable, we understand. After all, in the words of our brother Zlatan Ibile, 'who no like better thing?

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