Starting and building anything from the ground up is a daunting task, no matter what it is you are working on. Which is why Don Jazzy is well within his rights to be celebrating ten years with his baby.
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The record producer recently took to social media to announce that his baby – his record label, Mavin Records – was turning 10 years old. He is very grateful for the support that the label has been given over the years, as it has been the fans and the artists who are signed, that have gotten the label to where it is today.
The announcement was met with a lot of excitement by the fans of the label and everything it does. There have been many ups and downs – as any business or creative would have – but at the end of the day, the label has done amazing things for the Naija music industry, and we cannot ignore the impact that the producer has had.
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He has single handedly discovered some of our current faves in the industry, and the best part is that he gave them a beautiful platform for them to pursue their dreams and be the best they can be. It is this form of empowerment that we imagine Don Jazzy had in mind when he founded the record label, and we can confidently say that he has accomplished his mission.
But it hasn’t always been smooth sailing. In fact, the label and the artists it has signed has been under fire multiple times. Unfortunately for the label and its artists – as is usually the case for many celebrities – half of the drama they have had in public has been caused by their very own fans and stans.
Just a few weeks back, Don Jazzy was forced to come out with a strong statement against Rema’s fans, who were trying to start some beef online.
This happened after the fans took to social media to compare the singer to other artists. Initially, they believed they were helping by standing up for their fave, as they tore down all those who spoke ill of the singer.
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But Don Jazzy was having none of it, and he went on Twitter to address the fans. He gave them a dress down in a series of tweets responding to the fans. According to Don Jazzy, the label has never asked or expected fans to go to war for their artists.
Read more: Don Jazzy At War With Rema Fans
Instead, they would rather have the fans just engage with and love the music they release. That is the only form of support they have ever wanted, and launching social media fights, even in their defence, does more harm than good as it distracts from the good music they work hard for everyday.